Apple Planning 10th Anniversary Retail Event?

AppleInsider reports that Apple retail employees are restricted from taking time off between May 20 and May 22nd.

Retail employees were told this week via e-mail that they may not request days off between May 20 and May 22, AppleInsider has learned. It was said that store managers are "very excited" about those dates, but no other details are available.

They go on to speculate that Apple may be using those days for a 10th anniversary event celebrating their retail stores. While Apple is also due to refresh the iMac computer, those simple product refreshes don't routinely result in any special retail events. The last time Apple reportedly enforced such blackout dates was due to the Verizon iPhone 4 and iPad 2 launches.

Apple opened their first retail stores on May 19, 2001 in Tysons Corner, Virginia and Glendale, California. Apple's retail store initiative was met with significant doubts from analysts at the time. A Businessweek article from 2001titled "Sorry, Steve: Here's Why Apple Stores Won't Work" confidently predicted the doom of the stores.

Problem is, the numbers don't add up. Given the decision to set up shop in high-rent districts in Manhattan, Boston, Chicago, and Jobs's hometown of Palo Alto, Calif., the leases for Apple's stores could cost $1.2 million a year each, says David A. Goldstein, president of researcher Channel Marketing Corp. Since PC retailing gross margins are normally 10% or less, Apple would have to sell $12 million a year per store to pay for the space. Gateway does about $8 million annually at each of its Country Stores. Then there's the cost of construction, hiring experienced staff. "I give them two years before they're turning out the lights on a very painful and expensive mistake," says Goldstein.

Apple, of course, has gone on to open over 300 stores worldwide to great success.

by.macrumors