iOS 7's 'Activation Lock' Delivers Cautious Optimism to Officials Concerned Over Mobile Device Thefts

One of the new iOS 7 features introduced by Craig Federighi at Apple's Worldwide Developers Conference keynote yesterday was Activation ...

Apple's New Ad Campaign Focusing on Branding and Enriching Lives

At the end of Apple's Worldwide Developers Conference keynote yesterday, CEO Tim Cook introduced a  new TV ad  focusing on how Apple...

Haswell-Based MacBook Airs See Minor Speed Boosts Alongside Battery Life Focus

With the introduction of its new  Haswell-based MacBook Air models  yesterday, Apple revealed a strong emphasis on battery life, pushing the...

Apple Announces 2013 Design Awards, Winning Apps Include 'Letterpress' and 'Evernote'

Apple has  announced  the winners of its annual Apple Design Awards at WWDC, highlighting an array of apps from utilities to games on both i...

Apple Gives Developers Access to OS X Mavericks

At this morning's  WWDC keynote  in San Francisco, Apple  announced  the latest iteration of OS X, Mavericks, which features a new tabbe...

Apple Offers Developers a Closer Look at the New Mac Pro

At today's Worldwide Developers Conference in San Francisco, Apple  offered a sneak peek  at the upcoming Mac Pro, which features a radi...

Apple Releases iOS 7 Beta 1, Xcode 5 Preview to Developers

Apple has released the first build of the iOS 7 Beta  to developers, ahead of what is likely to be a long summer of beta testing. The first ...

Apple Posts 27" Retina iMac-Sized OS X Mavericks Background

As part of its flurry of updates to Apple.com today, Apple's web team posted the new  OS X Mavericks background image  at 5120x2880. Tha...

Apple Posts iOS 7 Intro, 'Designed by Apple' TV Ad, WWDC Keynote Video

Apple has posted the Jony Ive  introduction video for iOS 7 , along with the  full-length keynote , the ' Designed by Apple ' televi...