Fortunately, as John Lasseter came back to Disney with an improved script for the feature film, called Toy Story, the project got back on track. The movie was to be released for Thanksgiving 1995. As the date approached, Steve Jobs realized what an incredible power the Disney brand was. He decided Pixar would go public the week after the release of Toy Story, cashing in on the media hype surrounding the first computer-generated animation movie of all time. It worked wonders: Toy Story’s box-office success was only surpassed by the Pixar stock’s success on Wall Street. Steve Jobs, who owned 80% of the company, saw his net worth rise to over $1.5 billion — five times the money he had ever made at Apple in the 1980s!
Speaking of Apple, the fruit company was in the midst of his worst year ever. After the release of Windows 95, the Mac, which had turned profitable but had failed to evolve for a decade while Steve Jobs was away, started losing market share at an alarming rate. By 1996, the company’s newly appointed CEO, Gil Amelio, was looking for new software to replace the old and bloated Mac OS. He eventually chose Steve’s NeXTSTEP. Apple paid $400 million to acquire NeXT, and Steve was back to the company that had thrown him out a decade earlier. His official title was that of “informal adviser to the CEO.”
But when Amelio announced Apple’s losses of $700 million for the first quarter of 1997, the board decided it was time to get rid of this terrible manager. Steve Jobs organized a board coup and was named interim CEO of Apple in July 1997. He immediately started an extensive review of the whole company, cutting the number of projects from hundreds to a dozen. The number of hardware products would be cut down to just four. He also made a shocking announcement at Macworld Boston in August: Apple would be teaming up with its arch-rival Microsoft, in an unprecedented deal that would put an end to interminable patent disputes.
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