Save the Queen!

2000 - present: The iPod Era

January 6th, 2000: MacOS X is announced at the MacWorldExpo in San Francisco. It is a brand new operating system based upon Apple's Rhapsody strategy. Like the NeXT operating systems MacOS X is a UNIX system. MacOS X features Apple's new "Aqua"-desktop. Its release is announced for January 2001 with a public beta version available in late summer 2000.
PowerMac G4 CubeFurther, Steve Jobs becomes CEO of Apple again (no longer interims CEO).
Apple releases AppleWorks 6 an alround office software.
Apple's website is completely redesigned, featuring new services such as iTools, a free web space service for Apple Macintosh users, and iReview.
February 16th, 2000: The PowerBook G3 (FireWire), iBook Special Edition and the faster Power Macintosh G4 (500 MHz) are released at MacWorldExpo in Tokyo. The PowerBook G3 now runs at 400 to 500 MHz and features AirPort wireless network.
April 19th, 2000: Apple announces a $233 million profit in its third quarter of 2000.
July 19th, 2000: At MacWorldExpo in New York, Apple introduces new iMacs (iMac, iMac DV, iMac DV+, iMac DV SE) in new colors, the all new PowerMac G4 Cube and the dual-PowerMac G4 (up to two 500 MHz PPC G4 processors) with Gigabit-Ethernet (1000 MBits) networking card.
September 12th, 2000: At Apple Expo 2000 in Paris a new iBook revision is introduced. Furthermore, Mac OS X Public beta is released. It becomes available at the Apple Store for $30 in English, German and French.
September 29th, 2000: Apple announces a correction for its predicted earnings in quarter four 2000. Instead of predicted $165 million profits only $110 million were made. This announcement causes a free fall of the Apple stocks by 45% from $53.50 to $29.13 over night.
December 5th, 2000: Apple announces an estimated loss of $259 million for the first quater of 2001 which ends on December 30th, 2000. This is the first quarterly loss for Apple in three years.
iMac Flower PowerJanuary 9th, 2001: At MacWorldExpo in San Francisco, Steve Jobs announces the all-new PowerBook G4, whose case is made from pure titanium and a faster Power Mac G4 with built-in CD-RW or DVD-RW drive. For DVD authoring Apple also releases DVD Studio Pro and iDVD. Furthermore, for playing, encoding and converting MP3 files Apple offers an application called iTunes for free download at www.apple.com.
MacOS 9.1 is released as well as an update for MacOS 9.0.4. Steve Jobs also announces as final (and official) release date of MacOS X the 24th of March 2001.
February 22nd, 2001: At MacWorldExpo in Tokyo, Apple reveals its new iMac with built-in CD-RW drive. It runs at 400, 500 or 600 MHz and ships with the color options "Indigo", "Blue Dalmatian", "Flower Power" and "Graphite".
Furthermore, Apple introduces an upgraded Power Macintosh G4 Cube. The Cube line did not sell well since its introduction in July 2000. By offering a configuration with built-in CD-RW drive and by lowering the price, Apple tries to attact more customers to the Power Mac G4 Cube platform.
March 14th, 2001:: Apple aquires PowerSchool Inc. for US$ 62 million in Apple stock. PowerSchool Inc. offers a data management software for schools. The PowerSchool server is internet based, so it can be accessed with a web browser making it platform independent. While the user station is platform independent, the PowerSchool server requires a PowerMac G3 or G4.
MacOS X   boxBy buying PowerSchool Inc., Apple is able to offer complete integrated systems for schools: iMacs for pupils, Power Macintosh computers for teachers, Power Macintosh G4 Sever for operating the PowerSchool software and AirPort wireless networking.
March 24th, 2001: MacOS X 10.0 is officially released. It is a silent release since Apple wants to have a major release event in July at MacWorldExpo when MacOS X 10.1 ships.
April 18th, 2001: Apple announces a quarterly profit of $43 million with MacOS X generating $19 million in sales. Furthermore, Apple announces that it has shipped its 5 millionth iMac making it the most successful personal computer ever.
May 1st, 2001: Apple releases the new iBook. Its design is similar to the PowerBook G4 with a case from white plastic. The new iBook features a 500MHz G3 processor, display resolution of up to 1024 x 768 pixels and optionally a CD-RW drive.
Apple StoreMay 19th, 2001: Apple opens its first own retail stores. Located near Los Angeles and Washington D.C., Apple offers hardware and software products for Macintosh, a forum for exchanging experiences with Macs, tutorial lessons and demonstrations of Apple soft- and hardware.
By opening an own retail chain, Apple wants to double its market share of currently 5%. Until end of 2001 Apple opens another 25 stores across the US.
May 21st, 2001: At WWDC 2001, Apple announces that MacOS X will ship with every Mac sold. Furthermore Apple releases WebObjects 5, a premiere tool for creating web applications, the new 17" flat-panel Studio Display and the upgraded Power Macintosh G4 Server with up to two 533 MHz G4 processors.
July 3rd, 2001: Apple officially discontinues the Power Macintosh G4 Cube series. Power Macintosh G4 Quick SilverAs reason Phillip Schiller, Apple's vice president of product marketing named that most of Apple's customers decided to buy a Power Macintosh G4 instead of a Cube.
July 17th, 2001: Apple reports a profit of $61 million for quarter 3 2001.
July 18th, 2001: At MacWorldExpo in New York, Apple releases its new Power Macintosh G4 computers. With clockspeeds up to 867 MHz it has the ability to perform upto 12 gigaflops (dual 800MHz model). Furthermore, Apple speedbumps the iMac and announces the release of MacOS X 10.1 (Puma) in September.
September 7th, 2001: Apple releases the new Power Macintosh G4 Server running at 733MHz.
Furthermore, Apple opens its seventh Apple Store in Columbus, Ohio.
September 25th, 2001: Apple releases the long awaited upgrade to MacOS X. MacOS X 10.1 runs much faster than previous versions of MacOS X, supports CD burning, DVD playback and has new interface (Aqua) features.
Furthermore, Apple releases MacOS X Server v10.1.
Apple   iPodOctober 16th, 2001: A speedbumped PowerBook G4 is released, now running at 550 and 667 MHz. Furthermore, Apple releases a 600 MHz iBook and the dual 800 MHz PowerMac G4 Server.
October 17th, 2001: Apple reports a profit of $66 million in quarter 4 2001.
October 23rd, 2001: Steve Jobs introduces the iPod, a portable hard-disk MP3 player with 5 GB capacity (holding upto 1,000 MP3 songs), 2" backlight LCD display, built-in digital amplifier and headphones. Additionally Apple releases iTunes 2 which is required for transfering MP3 files from Mac to iPod.
November 2nd, 2001: "Monsters Inc." debuts on cinemas across the US. "Monsters Inc. is Pixar's fourth full-lengh animated motion picture. On its first weekend in cinemas "Monsters Inc." generates $63.48 million at the box office.
November 10th, 2001: iPod ships.
November 13th, 2001: Airport 2 is released featuring Windows PC support, up to 50 connections and 128-bit encryptioon. Furthermore, the new Airport 2 Base Station features a WAN ethernet card for DSL routing.
December 4th, 2001: Apple releases Final Cut Pro 3 and MacOS 9.2.2.
January 7th, 2002: At MacWorldExpo, Apple announces the all-new LCD iMac with PPC G4 CPU, 14" iBook and iPhoto, a free photo editing software.
January 16th, 2002: Apple reports a profit of $38 million in quarter one 2002. During this quarter Apple shipped 746,000 Macs.
January 28th, 2002: Apple releases an updated PowerMac G4. The line is speedbumped to upto 1 GHz with 2 MB DDR RAM L3 cache.
February 12th, 2002: Apple Computer Inc., Sun Microsystems Inc. and Ericsson announce that they have teamed up to develope a multimedia system for cellphones using Apple's QuickTime Streaming technology.
March 14th, 2002: Apple announces Apple Remote Desktop for OS X. Apple Remote Desktop is a network tool similar to Apple's Network Admin Toolkit with full admin control over a MacOS network.
March 21st, 2002: At MacWorldExpo in Tokyo Apple releases an upgraded iPod and a 23" Cinema Display and annouces BlueTooth support for MacOS X which is going to be available in April.
April 29th, 2002: Apple releases the eMac, an all-in-one computer especially designed for the education market. It shippes with a 17" flat CRT display and 700 MHz G4 processor. Furthermore, Apple releases a revision of the PowerBook G4. It is speedbumped to up to 800 MHz and now features a DVI port.
May 20th, 2002: Apple releases upgraded iBooks, now running at 700 MHz and shipping with ATI Mobility Radeon graphics card with 16 MB of VRAM.
June 4th, 2002: Apple announces that the eMac will no longer be limited to the eductional market, but will become available to everybody.
July 17th, 2002: At MacWorldExpo in New York, Apple releases a 17" iMac configuration, 20 GB iPod, iTunes 3 and MacOS X 10.2. For MacOS X 10.2 Apple is going to charge full-price ($129).
August 13th, 2002: Apple releases a new revision of the PowerMac G4 line. It now ships with two CPUs in all configurations and offers two bays for optical drives. The top model runs at 1.25 GHz. Furthermore, Apple announces a price-cut for its 15" iMac LCD model and a speedbump of the eMac. The eMac now runs at 800 MHz and ships optionally with Apple's SuperDrive (DVD-R).
October 16th, 2002: Apple announces a loss of $45 million in the fourth quarter of 2002 mainly because of low sale numbers of the PowerMac and PowerBook line.
November 6th, 2002: Apple speedbumps the iBook (up to 800 MHz) and releases the new PowerBook G4 with SuperDrive (DVD-R/CD-RW) running at 1 GHz.
January 7th, 2003: At MacWorldExpo in SF, Apple releases a 12" and a 17" PowerBook G4, Safari web browser, Final Cut Express, iPhoto 2, iDVD 3, iMovie 3, Keynote presentation software and Airport Extreme. Apple also announced that all forthcoming products would no longer boot under MacOS 9.
January 28th, 2003: Apple releases the eighth revision of the PowerMac G4 now running at up to 1.42 GHz, featuring BlueTooth and FireWire 800. Furthermore, Apple introduces the 20" Cinema Display selling for $1,299.
February 4th, 2003: Apple introduces a new iMac revision running at 1 GHz, 64 MB GeForce graphics card and BlueTooth and Airport Extreme support.
February 10th, 2003: Apple announces the upgraded Xserve with up to 1.33 GHz and Xserve RAID a RAID system with up to 2.52 TB HD capacity.
April 28th, 2003: At a special Apple Event Steve Jobs announces new iPods and iTunes 4. iTunes 4 features a music store in which 200,000 songs are available for download for $.99 each.
June 23rd, 2003: At WWDC MacOS X 10.3 Panther is previewed featuring an improved finder, new window management (Expose), faster iDisk access with auto sync, a new and faster version of Preview, faxing, new QuickTime codec and new improved version of Mail.
A new version of iChat is announced called iChat AV (audio & video) now featuring video conferencing and internet telephony. Apple also releases iSight, a webcam especially designed for the use with iChat AV. iSight ships in a very small form factor and features a built-in microphone, has a max. resolution of 640 x 480 pixels (24-bit) and 30 fps.
Apple announces and releases Safari 1.0.
Apple introduces the new Power Macintosh G5, the world's fastest personal computer. It sports IBM's 64-bit PowerPC 970 processor which runs at up to 2 GHz. The new PowerMac G5 features a front side bus at up to 1 GHz, 133 MHz PCI-X slots, AGP 8x Pro graphic cards, HyperTransport, up to 8 GB RAM (400 MHz DDR RAM), 4x SuperDrive on all models and ships in a new enclosure. The new PowerMac G5 is 2.1 times faster than a 3 GHz Pentium 4 PC.
September 8th, 2003: Apple introduces a new iMac model featuring USB 2.0 and new iPod sizes. Apple also announces that it has sold over 10,000,000 songs via iTunes Music Store making it a huge success.
September 12th, 2003: Apple Corps/Records sues Apple Computer (again) over the use of the name Apple in conjunction with the iTunes Music Store, which allows the user to download music from the internet.
September 16th, 2003: At AppleExpo in Paris, Apple introduces new PowerBook G4s in all sizes. The new models feature USB 2.0 and the 15-inch model has a larger screen (15.2"). Apple also announces the BlueTooth-based Wireless Keyboard and Mouse.
October 16th, 2003: At a special Music Event Apple introduces iTunes 4.1 for Mac and Windows, making Apple's hugely successful iTunes Music Store available for the PC. Furthermore, Apple announces new partnerships for the iTunes Music Store with AOL and Pepsi. With the release of iPod Software 2.1, Apple makes voice recording available for the iPod.
October 22nd, 2003: Apple introduces the iBook G4. The iBook was the last of Apple's products with PowerPC G3 processor. With the release of the new iBook G4, Apple moved its entire product line to either G4 or G5 processors.
November 18th, 2003: Apple introduces a 20-inch flat-panel iMac model. Furtermore, Apple discontinues the single 1.8 GHz PowerMac G5 and replaces it with a dual 1.8 GHz version. Apple also releases MacOS X 10.3 updates for its professional software, such as Final Cut Pro or Shake.
January 6th, 2004: At MacWorldExpo in SF, Apple introduces Xserve G5 with dual 2 GHz G5 processor, iPod mini (smaller form factor, 5 colors, 4 GB capacity), a new consumer audio application called GarageBand, Final Cut Express 2 and iLife '04, featuring new versions of iPhoto, iMovie, iDVD and the new GarageBand app. This January Apple celebrates the 20th anniversary of the Macintosh and in memory of this event, Steve Jobs started this year's keynote speech with the famous '1984' ad.
January 30th, 2004: Pixar announces that the partnership with Disney will end after the release of the last two co-production motion pictures 'The Incredibles' and 'Cars' in 2005.
April 13th, 2004: Apple releases an updated eMac. It now features USB 2.0, runs at 1.25 GHz and has a system bus of 167 MHz.
June 8th, 2004: At D-Conference, Steve Jobs annouces AirPort Express, a slimmed down AirPort Base Station with support for AirTunes. AirTunes allows streaming iTunes music to a HiFi wirelessly. Apple also releases iTunes 4.6.
June 9th, 2004: Apple quietly releases revised PowerMac G5s. The new models ship all in dual processor configurations, with maximum clock speed of 2.5 GHz. Due to the enormous heat generated by IBM's PowerPC 950FX processor, the top model (dual 2.5 GHz) features a liquid cooling system.
June 15th, 2004: Apple's iTunes Music Store becomes available in Germany, France and the UK. iTMS is the only commercially successful legal online music download service on the market with over 70% market share and over 70 million songs sold within one year.
June 28th, 2004: Apple releases new Apple Cinema Displays with sizes ranging to up to 30-inch.
July 12th, 2004: Apple announces that over 100 million songs were downloaded from the iTunes Music Store, making it by far the most successful legal only music download service on the market.
July 19th, 2004: Steve Jobs introduces the 4th generation iPod in an NewsWeek article. The new iPod ships in 20 and 40 GB configurations, has improved battery life and features iPod mini's popular Apple Click Wheel. The price for the models drops to $299 for 20 GB and $399 for 40 GB.
August 31st, 2004: Apple introduces the new iMac G5. Its all-in-one case is completely redesigned, it feautres a PowerPC G5 CPU with either 1.6 Ghz or 1.8 GHz PowerPC, 17 or 20-inch TFT LC display and SuperDrive (on two of three models). Prices start from $1,299. In a very unusual move, Apple had announced the released of the iMac over a month earlier, stating that the limited quantity of the G5 processor caused the delay of the release.

by. TAM

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