Interestingly enough, iPod also played a critical role in setting Pixar’s future. After having released success after success (A Bug’s Life (1998), Toy Story 2 (1999), Monsters Inc. (2001) and Finding Nemo (2003)), the animation studio had decided to let go of its distribution deal with Disney, mainly because of increasing tensions between Steve Jobs and Disney CEO Michael Eisner. Steve Jobs openly said he would not make another deal with the Magic Kingdom until Eisner was out. Turns out his opinion was shared by many an executive at Disney — including Walt’s own nephew, Roy Disney, who started a public campaign to oust the company’s CEO. This led to the nomination of Bob Iger as new CEO in March 2005.
Steve Jobs and Bob Iger started working together because Apple decided to sell TV shows on its iTunes store. In October 2005, in front of an audience of stunned journalists, Steve Jobs shook hands (as Apple’s boss) with the new CEO of Disney — implying a renewed cooperation with Pixar in the near future. This eventually led to no less than the merger of both companies, announced in January 2006. Steve Jobs, who still owned half of Pixar’s stock, became Disney’s largest individual shareholder (owning 7% of the company’s stock). As for Pixar executives Ed Catmull and John Lasseter, they were given critical roles in the new studio.
by. all about steve jobs
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