Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.
Steve Jobs narrated this unaired version of Apple's famous Think Different ad in 1997:
We are deeply saddened to announce that Steve Jobs passed away today.
From Robert Scoble: "Flags half staff at Apple headquarters. Sad day in Cupertino."
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Steve died peacefully today surrounded by his family.
Tim Cook
Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.
President Barack Obama
Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.
Microsoft Cofounder Bill Gates
I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.
Warren Buffett
He was one of the most remarkable business managers and innovators in american business history.
Facebook founder Mark ZuckerbergSteve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.
Disney President Bob IgerSteve Jobs was a great friend as well as a trusted advisor. His legacy will extend far beyond the products he created or the businesses he built. It will be the millions of people he inspired, the lives he changed, and the culture he defined. Steve was such an "original," with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend. Our thoughts and prayers are with his wife Laurene and his children during this difficult time.
Google Chairman Eric SchmidtSteve Jobs is the most successful CEO in the U.S. of the last 25 years. He uniquely combined an artists touch and an engineers vision to build an extraordinary company... one of the greatest American leaders in history.
California Governor Edmund BrownSteve Jobs was a great California innovator who demonstrated what a totally independent and creative mind can accomplish. Few people have made such a powerful and elegant imprint on our lives. Anne and I wish to express our deepest sympathy to Steve's wife, Laurene, and their entire family.
Dell Founder Michael DellToday the world lost a visionary leader, the technology industry lost an iconic legend and I lost a friend and fellow founder. The legacy of Steve Jobs will be remembered for generations to come. My thoughts and prayers go out to his family and to the Apple team.
Arnold SchwarzeneggerSteve lived the California Dream every day of his life and he changed the world and inspired all of us.
It’s the ultimate sadness. First of all, it’s a young person who was revered, sometimes feared, but always revered. In a way, it’s kind of prophetic; everyone was hoping he could be on stage yesterday. He was a very special person, and he didn’t get to where he was by having people like him all the time. He got to where he was because he had a vision and a purpose. It’s easy to try and please everyone, but he kept to his principles.
Google Cofounder Larry PageI am very, very sad to hear the news about Steve. He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. My thoughts and Google’s are with his family and the whole Apple family
Tonight, America lost a genius who will be remembered with Edison and Einstein, and whose ideas will shape the world for generations to come. Again and again over the last four decades, Steve Jobs saw the future and brought it to life long before most people could even see the horizon. And Steve's passionate belief in the power of technology to transform the way we live brought us more than smart phones and iPads: it brought knowledge and power that is reshaping the face of civilization. In New York City's government, everyone from street construction inspectors to NYPD detectives have harnessed Apple's products to do their jobs more efficiently and intuitively. Tonight our City – a city that has always had such respect and admiration for creative genius – joins with people around the planet in remembering a great man and keeping Laurene and the rest of the Jobs family in our thoughts and prayers.
Steve Jobs was a visionary and a wonderful friend of The New York Times. He pushed the boundaries of how all providers of news and information interact with our users. I am among the many who deeply regret his passing.
AT&T CEO Randall StephensonWe are saddened by the passing of Steve Jobs. Steve was an iconic inventor, visionary, and entrepreneur, and we had the privilege to know him as partner and friend. All of us at AT&T offer our thoughts and prayers to Steve’s wife, family, and his Apple family.
Steve Jobs was a visionary who changed the way we live, an innovator whose products brought joy to millions, a risktaker who wasn’t afraid to challenge the status quo, and an entrepreneur who led one of the most creative companies of our time.
Today, we lost one of the most influential thinkers, creators and entrepreneurs of all time. Steve Jobs was simply the greatest CEO of his generation. While I am deeply saddened by his passing, I’m reminded of the stunning impact he had in revolutionizing the way people consume media and entertainment. My heart goes out to his family and to everyone who had the opportunity to work beside him in bringing his many visions to life.
From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met.
I am deeply saddened to learn of the passing of Steve Jobs. Steve was truly a genius of our time, a man with a rare ability to fuse art and technology. In centuries from now, he will be remembered alongside Leonardo da Vinci. His achievements will continue to shine forever.
Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply 'make it great.' He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.
The magic of Steve was that while others simply accepted the status quo, he saw the true potential in everything he touched and never compromised on that vision. He leaves behind an incredible family and a legacy that will continue to speak to people for years to come.
Some are leaving flowers at Apple Stores in tribute: 
Neighbors leaving messages:
I thought about the dilemma every day for about a year and half. It caused me a lot of grief, and stopped writing almost entirely. It made my spirit weak. Three weeks ago, I felt like I had had enough. I wrote my apology letter to Steve.
- John Markoff writes the NYTimes' Steve Jobs Obituary - Harry McCracken pens Time Magazine's Steve Jobs Obituary - Steven Levy writes about Steve Jobs for Wired - My Neighbor, Steve Jobs - A great piece written before his death.While Newsweek and the Wall Street Journal and CNET continue to drone on about the impact of the Steve Jobs era, I won’t be pondering the MacBook Air I write on or the iPhone I talk on. I will think of the day I saw him at his son’s high school graduation. There Steve stood, tears streaming down his cheeks, his smile wide and proud, as his son received his diploma and walked on into his own bright future, leaving behind a good man and a good father who can be sure of the rightness of this, perhaps his most important legacy of all.
- A great video retrospective of Jobs' career: 
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